That Zola Commercial

Here it is:

As you’ve probably gathered, the Hallmark Channel pulled this ad because the couple’s kissing–at their own wedding–supposedly violated Hallmark’s “policies on PDA.” Apart from the obvious hypocrisy and disingenuousness involved in invoking this excuse–what channel runs an ad that violates its own policies?–surely the question has to arise: why would any company adopt so idiotic a policy in the first place? Are articulable reasons involved, or just inarticulate fears? Continue reading