Here it is:
As you’ve probably gathered, the Hallmark Channel pulled this ad because the couple’s kissing–at their own wedding–supposedly violated Hallmark’s “policies on PDA.” Apart from the obvious hypocrisy and disingenuousness involved in invoking this excuse–what channel runs an ad that violates its own policies?–surely the question has to arise: why would any company adopt so idiotic a policy in the first place? Are articulable reasons involved, or just inarticulate fears?
How is it that in a country that so prides itself on its willingness to shock members of other cultures for its (supposed) willingness to tolerate offense, not to mention its loud attacks on “safe spaces,” “snowflakes,” and all the rest, the sight of a couple kissing at their wedding has suddenly become intolerable? I know: some questions answer themselves. To read the excuses that Hallmark served up in defense of its actions (click the previous hyperlink) is to immerse oneself, however briefly, in the “culture” of corporate social irresponsibility.
One of the reasons we have protests, cancel culture, and social justice warriorism is to expose and attack the cowardice and dishonesty of the well-paid frauds who dish up such slop in the name of “family values.”* Either we acquiesce in corporate irresponsibility, or we confront it. To acquiesce is, over time, to become complicit in it. To confront it is to find an effective means of contestation–which leads back to cancel culture and social justice warriorism. If there’s a defensible third alternative, someone feel free to tell me what it is. But as for me, whatever you do, don’t expect a Hallmark card from me. At this point, if I need to send someone a card, I’ll buy some construction paper and crayons, and make one of my own.
*For an excellent defense, see “Why Libertarians Should Be Social Justice Warriors,” by PoT’s own Roderick Long in The Dialectics of Liberty: Exploring the Context of Human Freedom (Lexington, 2019), ed. Roger E. Bissell, Chris Matthew Sciabarra, and Edward W. Younkins.